This is recommended to me by one my follower. Recommendation about the book is simply amazing. One can see comments by Daniel Kahneman (thinking fast and slow fame), Steven Levitt (Freakonomics and super-freakonomics), Richard Thaler (Nudge fame) etc on the back of the book and on internet.
I have great expectations from the book.
Writers:
Sendhil Mullainathan - He is professor of "Computation and Behavioral Science" at Chicago Booth. You can view his profile at - https://www.chicagobooth.edu/faculty/directory/m/sendhil-mullainathan.
Google scholar profile - https://scholar.google.com/citations?user=oExfyEkAAAAJ&hl=en
Eldar Shafir - He is Professor in "Behavioral Science and Public Policy" at Princeton University
Profile - https://spia.princeton.edu/faculty/shafir
https://psych.princeton.edu/person/eldar-shafir
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